5 Ways to Use Instagram for Private Practice

By Amanda Patterson, LMHC on March 27, 2019

Instagram (also known as IG) can be a wonderful marketing tool for a private practitioner to use in order to build their practice and be seen as an expert. Instagram allows you to customize your profile in an easy manner, including creating a handle specifically around your niche, creating a bio that uses different fonts and emojis, and serving as an easy way for potential clients to find you. If you see a young population or you target creative types of people, you will want to up your Insta-Game.

It's important to make your Instagram aesthetically pleasing. Instagram is all about the looks. Here are five ways to make your Instagram appealing for your potential clients and set yourself up as an expert in your field.

1. Post Pictures on a Regular Basis that Fit Instagram’s Dimensions

When posting on Instagram, make sure your picture uses the appropriate dimensions. If you pull pictures from Facebook or other places, they may not fit. The goal is to make sure your IG account looks interesting; pictures that are cut off when someone visits your profile negatively impact the aesthetics. Square images that are 1080 pixels wide by 1080 pixels high typically work best, although other sizes are supported. If you're looking for a tool to make this easier, Canva is a great option for making pictures with the correct dimensions.

Bonus tip: Post pictures of yourself regularly. People will connect with you when they see your face.

2. Create Stories Multiple Times a Day

Stories are where you can post what’s going on throughout your day. As a therapist, you can post daily tips or do quick videos on the tools you teach. You can also direct people to your website in your stories. This is a very popular way to get traffic to your website.

Bonus tip: Each time you post in your feed, let people know of your story that you have posted and include a hashtag so more people find you.

3. Use All 30 Hashtags for Your Niche

Hashtags are words or phrases used to describe what your post is about and allow your post to appear in Instagram search results for those terms. You can use up to 30 hashtags per post on Instagram, and a lot of people have taken full advantage of that 30 hashtag limit to grow their accounts. Find the 30 most popular hashtags for your niche and use them on every post you put in your feed. This gives 30 different opportunities for viewers to see your post. #awesome #excited #instagram #winning #therapist

4. Follow People Who Inspire You (and Have A Lot of Followers)

Find about ten accounts that inspire you and post high quality material. Look at what they are doing and what is popular in their stories and feeds. You don’t have to steal their vibe, but it can encourage you to find your voice through Instagram.

5. Join an Instagram Engagement Group

There are dedicated groups out there for Instagrammers to join where the goal is to help boost engagement. Each time someone posts on their own Instagram, they let their entire Instagram group know that they've added a new post. Everyone in the group then engages with the post.

Instagram's algorithm for deciding what content appears on people's feeds greatly favors posts that have high engagement—it sees these posts as share-worthy and in turns shows the posts to more people, leading to more potential leads for you. Not only does this group engagement help with the algorithm, but the members of the group also become your cheerleaders and supporters. They will share your material and tag you, and in turn you can do the same.

Need inspiration? Follow me on Instagram, and be sure to follow TherapyNotes, too.

* The content of this post is intended to serve as general advice and information. It is not to be taken as legal advice and may not account for all rules and regulations in every jurisdiction. For legal advice, please contact an attorney.


Get more content like this, delivered right to your inbox. Subscribe to our monthly newsletter.

More Content You'll Enjoy

Income Ideas for Testing Psychologists During COVID-19
Hello again, everyone! I hope you’re all holding up during this trying time. If you’re...
Should You List Your Fees on Your Practice's Website?
Let’s start off by clearly stating that there isn’t a right or wrong to this. I’m going...
Don’t Stop Optimizing Your Website Just Because Your Practice Is Full
Would you stop seeing a client just because they came in one day feeling good? Probably...