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Specialty pages on your website are your opportunity to prove to potential clients why you are the ideal person to help them with their problems. While it’s impossible to appeal to everyone, you'll be able to make an impression on your ideal clients—those people you know you want to work with. That’s the secret to therapist website content that many private practice owners miss; if you try to appeal to everyone, you’ll fail to fully engage those people who are most in need (and who are the closest to giving you a call).
As counselors and social service workers, one thing we learned in grad school was to check in with our clients at each session to see how they felt about the work being done during the session. We were taught that it was a way for us to get consistent feedback about the therapy process and our relationship with the client. As group practice owners, striking the right balance of providing clinicians with autonomy and ensuring that clients can give feedback about the practice and staff can sometimes feel like a tightrope walk.
"I need more space!" Group practice owners often feel the need to grow after a slew of days referring clients out or squeezing that last therapist into some open slots. But this blog isn’t about the pressure of growth; if you feel pressured to grow, slow down and go back to your business plan. This blog is for those group owners who may be feeling the tight squeeze of an outgrown office space.