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Maybe you’re chugging along. The phone is ringing, you’re seeing clients, you’re thinking, “Finally! It’s happening! They’re coming!” From what I’ve seen—and depending on your personality, of course—you either sigh with relief or worry that it won’t last.
Testimonials are a great way for potential clients to see examples of your expertise in action and to begin to build trust. But as a therapist, testimonials present a unique challenge: how can you stay HIPAA-compliant when soliciting and publishing testimonials? Without clarity on who you can ask for testimonials and what you can publish without breaching client confidentiality, it's tempting to avoid them entirely.
The decision to leave an insurance panel (or all of them) is often one that creates a bit of angst and uncertainty. We might question whether or not we are making the right decision, and we’ll certainly ask ourselves how doing so will ultimately impact our clients and our business.
Throughout my years in private practice consulting, not a week has gone by when I haven’t heard some version of, “My city is saturated with therapists. Maybe I should just stay in my job instead of doing private practice because there’s too much competition.”
'Tis the season where the phones slow down.
Summer has arrived, and clients tend to come in for sessions less frequently. We are excited for our clients and welcome the slower pace, but our income is unstable and plummeting. Panic starts to set in. Well, if we know that summer brings a slump in referrals, we can prepare for its arrival and embrace the chance to engage in other income generating activities earlier on in the year so that we don’t experience such a hit!
Have you seen all the posts, articles, and ads about how to up your group practice marketing game? Feel like they’re all over the place? Facebook, Google AdWords, blogging, networking, handing out business cards and marketing materials, meeting with doctors and wellness professionals, Google My Business, Instagram…the list goes on.
Many passionate therapists struggle to get their practice off the ground and fill it with clients—not because they are bad therapists but because they aren’t getting enough web traffic.
I’m a huge lover of technology, apps, gadgets, and anything that will make the testing process more efficient. Over the years, I’ve gathered a number of these tools that I continue to use on a daily basis. Here are my top picks for technology to use in your testing practice.