What to Do When You Need a Social Media Detox

By Allison Puryear, LCSW, CEDS on September 30, 2020

The best possible thing you can do for your practice is to make choices that keep it sustainable. Is social media bringing clients in the door? Is it the kind of marketing you want to be doing?

Now, suppose social media marketing actually is bringing clients in the door. Let's say it's your biggest referral source. Sure, maybe you enjoy it, but you also know it can be quite frustrating at times.

Don’t forgetyou can always take a break. It’s okay to have a gap in your feed or to schedule posts ahead of time using software like Meet Edgar, Buffer, HootSuite, or Loomly. If you can have an autoresponder from your DMs that lets anyone who contacts you know that you'll return their message on a specific day or week, then do that too!

When you come back, don't write one of those "sorry I didn’t post for a while" posts. Most people won't even notice. If your break was valuable to you, and if it was something you encourage your clients to do, share your insight! Create a post about it to engage with your followers. Talk about how you resisted the urge to come and check your social media pages, or what you did to replace the dopamine hit that engaging on social media provides. If you acknowledge your break at all, do it with content that benefits your followers.

I fully support social media breaks. I take a three day break every week from Friday to Sunday. From there, I spend about two hours on Monday catching up and replying to everything that happened in the Abundance Party Facebook group and sorting through notifications. However, being offline makes me better at everything else when I get back.

Ultimately, your business will never be as important as your well-being, and your well-being is what's at stake if you don't take breaks.

If you need help building and setting boundaries, you can check out the Abundance Party for some social media guidelines and marketing strategies that leave you off the hook if Instagram isn't your thing.

* The content of this post is intended to serve as general advice and information. It is not to be taken as legal advice and may not account for all rules and regulations in every jurisdiction. For legal advice, please contact an attorney.

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