--- title: Your Colleagues' Marketing Strategies Won't Work for You description: Marketing your practice doesn't have to be a slog. Allison Puryear, LCSW, CEDS shares why you shouldn't just copy your peers and should instead find strategies that you enjoy. image: https://blog.therapynotes.com/hubfs/images/blog/posts/190618-yourcolleaguesmarketingstrategies-770x500.png?noresize --- [![TherapyNotes Practice Management and EHR](https://blog.therapynotes.com/hubfs/images/primary/NavLogo@2x.png?noresize)](https://www.therapynotes.com/) - [Try Free](https://www.therapynotes.com/about/signup/) [Log In](https://www.therapynotes.com/app/login/) - - [![Call Us: (215) 658-4550](https://blog.therapynotes.com/hs-fs/hubfs/images/primary/MobileMenuCall@2x.png?noresize&width=25&height=25&name=MobileMenuCall@2x.png)Call Us: (215) 658-4550](tel:+12156584550) - [![](https://blog.therapynotes.com/hs-fs/hubfs/images/primary/MobileMenuTrial@2x.png?noresize&width=25&height=25&name=MobileMenuTrial@2x.png)Start Your Free Trial](https://www.therapynotes.com/about/signup/) - [![](https://blog.therapynotes.com/hs-fs/hubfs/images/primary/MobileMenuDemo@2x.png?noresize&width=25&height=25&name=MobileMenuDemo@2x.png)Schedule a Demo](https://blog.therapynotes.com/schedule) --- - 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[Try Free](https://www.therapynotes.com/about/signup/) [Log In](https://www.therapynotes.com/app/login/) Blog Post Topic Filter Topic Topic Select a topic to show [All Topics](https://blog.therapynotes.com) - [Software Updates (290)](https://blog.therapynotes.com/topic/software-updates) - [Business Ownership (79)](https://blog.therapynotes.com/topic/business-ownership) - [Group Practice (52)](https://blog.therapynotes.com/topic/group-practice) - [Company News (47)](https://blog.therapynotes.com/topic/company-news) - [Marketing (35)](https://blog.therapynotes.com/topic/marketing) - [Medical Billing (17)](https://blog.therapynotes.com/topic/medical-billing) - [Technology (10)](https://blog.therapynotes.com/topic/technology) - [Documentation (7)](https://blog.therapynotes.com/topic/documentation) - [Accounting (6)](https://blog.therapynotes.com/topic/accounting) - [Networking (6)](https://blog.therapynotes.com/topic/networking) - [Niche (6)](https://blog.therapynotes.com/topic/niche) - [TherapySearch (4)](https://blog.therapynotes.com/topic/therapysearch) Reading Your Colleagues' Marketing Strategies Won't Work for YouFind More Posts # Your Colleagues' Marketing Strategies Won't Work for You ##### By Allison Puryear, LCSW, CEDS on June 19, 2019 ![190618-yourcolleaguesmarketingstrategies-100x100](https://blog.therapynotes.com/hubfs/images/blog/posts/190618-yourcolleaguesmarketingstrategies-770x500.png?noresize?noresize) We’ve talked about [marketing as a service](https://blog.therapynotes.com/marketing-is-service) and the importance of having a niche for [attracting potential clients](https://blog.therapynotes.com/why-potential-clients-need-you-to-niche) and [networking with other providers](https://blog.therapynotes.com/networking-and-your-niche), which is all great, but you likely still need to know HOW to reach your niche. Because, as humans, we tend to learn through example, we often turn to our colleagues to see how they’ve done it. That makes sense on a lot of levels, but from an outcomes perspective, it can leave a lot to be desired. Maybe a colleague got full by spending about $1,000 a month on Google AdWords, but you’re barely making rent. Maybe another got full by blogging, but you’d rather deep-clean a rest area bathroom than write regularly. The truth is, there are easily over a hundred ways to market your practice, which means you’re bound to like at least a few of them. Marketing doesn’t have to be a slog. Sure, there may be some sloggy parts in there, but it’s not a long-term slog like tending to a social media account when you hate social media. (There are 2 marketing strategies in particular I recommend for everyone. We’ll talk more about those two must-do’s and some other high-success options next time.) Another reason your colleagues’ marketing strategies may not work for you is that different niches and ideal clients appreciate different approaches to marketing. For instance, there’s a professional practice-builder who has a very successful business using high pressure sales calls and no free help. His ideal clients are cool with that. They like the confidence it communicates, and many of them *want* to be pushed into what they know will likely be a good investment. Conversely, my ideal clients are turned off by that and prefer my style of letting people know what’s available, often through service. They find confidence in my services through the free content that helps them, the many success stories from my clients, and the great word-of-mouth Abundance has. I *can* do high pressure sales—I was actually trained for it before I realized it’s just totally not me. Just like you *can* vlog, but it might be misaligned for you and thus either done poorly or put on the list for next week instead of knocked out now. If you’ve spent the last few years in agencies or grad school, the idea that you don’t have to absolutely hate part of your day can be discombobulating. Since we all still have to do paperwork, we may as well market in ways that are fun, right? A word of caution that you probably don’t need but I’m going to share anyway: sometimes instead of being inspired by colleagues' work, we think it’s OK to copy and paste some of it. This is shockingly common given that we had to be so careful about plagiarism in school. I search for some of the more popular sentences from my website on Google occasionally and usually find 3-6 people each time that have ripped off full paragraphs of my copy. Don’t do that. It makes it awkward for everyone. If you see copy you like, create an 'Ideas' folder and write down why you like it so you don’t get confused about whether you wrote it or you just copied it. \* The content of this post is intended to serve as general advice and information. It is not to be taken as legal advice and may not account for all rules and regulations in every jurisdiction. For legal advice, please contact an attorney. ![Allison Puryear, LCSW, CEDS](https://blog.therapynotes.com/hubfs/images/blog/avatars/190113-allisonpuryear-280x280.jpg) ##### About Allison Puryear, LCSW, CEDS Allison Puryear is an LCSW, CEDS with a nearly diagnosable obsession with business development. She has started practices in three different states and wants you to know that building a private practice is shockingly doable when you have a plan and support. She teaches everything you need to know about building a private practice in the [Abundance Party](https://abundanceparty.com/), where you can get practice-building help for the cost of a copay. You can download a [free private practice checklist](https://abundancepracticebuilding.com/checklist/) to make sure you have your ducks in a row, listen in on consultations and interviews on the [Abundant Practice Podcast](https://abundancepracticebuilding.com/podcast/), and hop into the free [Facebook Group](https://www.facebook.com/groups/440660232762561/) full of over 14,000 other clinicians in private practice. Allison is all about helping you gain the confidence and tools you need to succeed. 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